Lu is the cover of Vogue Brasil in an action that marks the entry of a collective into the marketplace

Action marks the entry of Nordestesse platform in Magazine Luiza’s SuperApp

Magalu’s Lu is on the cover of the digital edition of Vogue Brasil, as part of the action that marks Nordestesse’s entry into the retailer’s app.

The collaborative platform, which was created with the aim of encouraging entrepreneurs and creatives from the nine states of the Northeast, brings 18 new brands with authorial and artisanal production.

In the photo, the digital influencer appears wearing pieces that were made by stylists from Nordestesse.

Launched last year, Nordestesse is based on fashion, design, visual arts, gastronomy and hospitality – all of which are based on what they call the ‘ancestral knowledge of the region’.