The company joins Ita and will be present at the event that will take place on the 13th, 14th, 15th, 19th, 20th, 21st and 22nd of September 2024
Volkswagen do Brasil announced sponsorship of Rock in Rio 2024. The 40th anniversary edition of the festival will take place on the 13th, 14th, 15th, 19th, 20th, 21st and 22nd of September 2024 and will have Ita as the main sponsor.
The company has already sponsored four editions of the event promoted by Rock World, which was also responsible for the first edition of The Town, which took place at the Interlagos Circuit in the first two weeks of September and was also sponsored by Volkswagen.
“After completing 70 years in Brazil, Volkswagen reinforces its business strategy with a focus on the music territory. At The Town, we had impressive engagement on social networks, in the media and in brand activations at the festival. The results consolidate Volkswagen as a brand increasingly closer to people and, now, we accelerate towards Rock in Rio 2024, a festival that we will sponsor for the 5th time”, said Roger Corassa, vice president of Sales & Marketing at Volkswagen do Brasil.