The campaign, created by David, aims to announce the return of the “King em Dobro” promotion
Burger King is relaunching its “King em Dobro” offer and, to communicate the return of the promotion, decided to bet on humor using the latest controversy involving the name of actress Larissa Manoela, who also stars in the play.
The campaign, created by David, plays with the financial issue involving the actress and which became a topic on social media after an article by Fantético. In the film, Larissa Manoela appears saying that “it’s all true”, signaling the return of the promotion and adding that she will not share the two sandwiches with anyone, because she bought them with her own money.
“We are a brand recognized for being irreverent, good-humored and trendy. And nothing more like us than bringing Larissa Manoela to feature in our campaign that re-presents an icon from the history of BK’s offerings”, stated Juliana Cury, vice-president marketing and sales department at Zamp, master franchisee of Burger King and Popeyes in Brazil.
The play will be broadcast on TV, digital and out-of-home plays. “It’s not today that the news inspires BK campaigns. It’s a brand that likes to talk about what people are already talking about on the streets. And always looking for the most unusual angle to join the conversation”, added Rogrio Chaves, creative director from David.
