Campaign created by Ampfy seeks to show that Brazil is made of stories
Amazon presents the Rio de Historias campaign, especially for the Kindle, which runs throughout the month of September and early October. Created by Ampfy and launched on the 2nd, at the 40th edition of the Book Biennial in Rio de Janeiro, the campaign delves into the rich histories that permeate not only Rio de Janeiro, but also other Brazilian states, such as So Paulo, Bahia and Minas General, fundamental in the history of national literature.
The campaign, which will have TikTok as its main platform, celebrates some of the authors and characters who were responsible for great literary works. The insight came from the idea of showing that Brazil is made up of stories – and they all fit on a Kindle.
“It’s very important for us to be able to pay homage to the authors and their stories and best of all, to be able to count on the convenience of having them all in one place, on the Kindle”, says Claudinne Peixoto, head of online and marketing for Amazon Devices. “The reading experience with Kindle has impacted the lives of many people for years and, with this action, we were able to show the Brazilian public a little more of the richness of the country’s stories, the authors and each reader”, she adds.
And to do this, the project featured themed pieces for each of Brazil’s regions, “We selected the most emblematic works by authors from each of these regions and, through geolocated media, we connected each work to its respective location. Our objective will be in addition to exalting Brazilian literature, it is an invitation for the public to explore these and many other stories that are available on Kindle”, comments Fred Siqueira, co-founder and CCO of Ampfy.
Furthermore, on Instagram, 5 exclusive videos will be developed in partnership with the profile MALHASSAUM (@malhassaum), covering creative and funny adaptations of some well-known and important literary works for Brazilians. Such content will still be shared on the Kindle’s Instagram profile.
(Image: @felipepelaquim/Unsplash)