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ClickBus presented its new brand and launched an advertising campaign, created by Tech and Soul. The action explores the idea of ”clicking” for that photo that immortalizes the best that a trip can provide.
The communication uses the drawing of the bus window as a frame for such moments. The central film highlights the transformation in people’s way of traveling, with phrases such as “You click and the longing becomes a hug” or “With one click, the holiday can become a love story”.
The signature “Clickbus, traveling changes us”, which will also be present in digital and out-of-home media pieces, seeks to reflect how there is always a right destination for everyone, as well as the experience of new experiences that awaken this “click”.
In addition to the film on TV, ClickBus says it has prepared a communication plan that will include guerrilla actions, streaming, bus stations, live marketing activations, and sponsorship of TV programs.
The company will also invest in influencer channels, social media, Meta, TikTok, YouTube in addition to OOH media in the cities of São Paulo, Rio de Janeiro, Belo Horizonte, Salvador, Recife and Fortaleza.
