AApple , undisputedly, the star of the week. Last Tuesday’s Apple Event (12), which resulted in announcements for its new Apple Watches and iPhone 15 lineup, awaited by fans around the world, put the company in the spotlight in the media. But anyone who thinks that Apple achieved this space only because of its technological devices is mistaken.
At this week’s event, the company took advantage of the spotlight to promote an impactful campaign about its commitment to sustainability. In a dramatic film with a touch of humor, lasting almost five and a half minutes, the technology giant brought renowned actress Octavia Spencer, winner of the Oscar for Best Supporting Actress in 2012, in the role of (simply) Mother Nature. And let’s face it, a mother who makes businesspeople very uncomfortable!
Entitled 2030 Status | Mother Nature (in free translation, 2030 Status | Mother Nature), the campaign shows a comically tense meeting, in which Spencer questions Apple’s executive team about what the company has done to reduce its environmental impact on topics such as clean energy, materials, transport and carbon reduction. As Mother Nature provokes the executives, everyone becomes nervous and cites several official measures to help the environment, until the company’s CEO, Tim Cook, appears, revealing that, by 2030, all apple products will be free of carbon emissions. carbon. To prove this, the company presents the new Apple Watch, which did not emit carbon during its production.
This is not the first time that the company has used humor to express itself. Since the time when Apple was led by Steve Jobs, presentations have always been made based on sarcastic humor, a custom that has remained over the years.
The ad was produced at Apple’s own headquarters, Apple Park, in California’s Silicon Valley, and directed by Rhys Thomas, from production company Stink Films. I don’t know about you, but we thought it was brilliant. Check out the full film below.
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