Company recruits employees, partner bars and restaurants to raise awareness among the population
Responsa Day takes place next Friday, the 15th. To reinforce the daily commitment to the responsible consumption of alcoholic beverages, the company called on the entire ecosystem – employees, customers, points of sale and suppliers – to promote the special day in a celebration about moderation.
For the date, Ambev prepared the Moderation Menu, a booklet with practical tips to make consumers aware of the good practices of moderation and how that trip to the bar can be more profitable when you drink in moderation. The posters, spread across over 200,000 points of sale, reinforce messages to remind the public about the importance of eating and drinking water while consuming alcoholic beverages.
Additionally, partners have prepared special activations to encourage moderation. Among the actions, there are suggestions of snacks prepared for the date and the traditional Minute of Moderation, when everyone is invited to make a special toast with water.
“We understand our role in society to change and break behaviors that deviate from balance and moderation. The pillar of Responsible Consumption has been our focus for over 20 years and, since then, we have a team dedicated to bringing a careful look to this front. We are progressing on this journey and there is much more to come”, comments Rodrigo Moccia, director of corporate relations at Ambev.
For Ambev, with simple choices, it is possible to contain imminent risks when consuming alcoholic beverages. “There is no secret! Drinking is a personal choice. If you decide to drink, drink slowly, always alternating with water, eat well and give preference to low-alcohol products”, concludes the executive.
