The new edition of Record’s reality show will start on Monday (18) and will feature Aurora, Kwai, Betano and Embelleze as advertisers
The fifteenth edition of the reality show The farm, from Record TV, will start next Monday (18). This year, the program will be sponsored by Aurora, Kwai, Betano and Embelleze.
During the press conference, which took place this Thursday (14), Rodrigo Carelli, director of Record’s reality center, explained that the program will return to the atmosphere and climate of the first farms.
“We return with the balcony, with the chicken, various activities and classic competitions that will take place, such as ‘Ferra Peo’ and we have a varied, impactful cast, with a great chance of having many interesting stories this season”, explained Carelli.
Kwai was the first sponsor announced and will cover the first race and the first party of the edition. Furthermore, the short video platform will also have an exclusive camera inside the house and will provide a cell phone for participants to record content.
In terms of user experience, Kwai will allow people to participate in the Power of the Flame vote and watch the Farmer’s live broadcast. During Paiol, users will also have exclusive content through the Farm’s profile.
“It’s an honor to have Fazenda and Dri on the platform. I think a short video platform couldn’t be left out of the way people consume videos today. Kwai has everything to do with Fazenda. We announced the first piece ” , said Claudine Bayma, general director of Kwai Brasil.
Aurora will be on the program for the third time and will showcase its products on different occasions, in addition to sponsoring the Farmer’s Test. The food brand will also take advantage of its presence on the reality show to reinforce the Aurora Faz, Faz Faz campaign, signed by FCB Brasil.
“This is our third year with the Farm and we are very happy because the program represents a little of what we are. Aurora is a cooperative in the south of Brazil, with more than 100 thousand families and, of these, 70 thousand are farmers who supply us products. We have planned more than nine actions as tests so that participants can learn about and promote our products”, highlighted Ricardo Chueiri, head of marketing at Aurora.
In the case of Betano, who is present for the second time on the program, he will be present from beginning to end with vignettes and the betting house’s visual identity. In addition, the company will also have a customized room for pedestrians with decor that references the sports that appear in our new advertising campaign. Betano will also sponsor some events throughout the reality show.
As in the last editions, Fazenda 15 will also be multiplatform, with content on both Kwai and Playplus, Record’s streaming service, and on the broadcaster’s social networks.
“In digital terms, it’s been 30 days since Fazenda started. Those who are following along are discovering curiosities from all the seasons we’ve already done and we already have a digital product on air, which is ‘Aquecendo o Feno’, presented by Lucas Selfie, remembering great moments of the Farm”, explained Bia Chioffi, director of digital content and transmedia at Record.
This year, the total prize for the reality show is R$2 million, with R$1.5 million for the winner and R$500,000 in other rewards.