The space includes a star-shaped area in the center of the Interlagos Circuit
Heineken, global sponsor of the Formula 1 Rolex Grande Premio de São Paulo 2023, will present, for the second consecutive year, the Heineken Village, during the GP São Paulo 2023, which will take place on the 3rd, 4th and 5th of November.
Produced in partnership by the organization of the São Paulo F1 GP and the Red Door Agency, the space includes a star-shaped area, in the center of the Interlagos Autdromo, with 30 thousand square meters of area and brings together experiences such as zip lines, DJs and a vision at a distance of 30 meters from the track and around 70% of the circuit.
“We were very pleased to bring the Heineken Village back to the Grand Prix. As a brand that promotes culture and entertainment, for us, it is essential to invest in initiatives like the Village. This year, our goal is to create an immersive space with festival energy of music inside the racetrack during the race, providing emotion, unique experiences and the best moments for our consumers, combining the passion for motorsport with music and celebration”, said Eduardo Picarelli, director of the Heineken Business Unit in Brazil.
“The GP So Paulo increasingly seeks to provide experiences that go beyond the track. At the Heineken Village we will have a big party with music playing between the sounds of the engines, a zip line for those who want to see Interlagos from another angle and many activities. In Brazil, the The public always participates, cheers, and is in the middle of this emotion. Having a global brand like Heineken as a partner is a source of great pride for GP So Paulo”, added Alan Adler, CEO of GP So Paulo F1.
