The campaign is part of the celebrations of 100 years of The Walt Disney Company
As part of The Walt Disney Company’s 100th anniversary celebrations, Pixar stories and characters were highlighted in September with the “Pixar Moment” campaign.
To celebrate the moment, Disney is inviting Pixar fans to marathon productions on Disney+, starting with the premiere of the animation “Elementos”, which arrived on the platform on September 13th.
In addition to the film, the public will also be able to check out the Pixar Animation Studios collection on Disney+, which includes the classics “Toy Story” and “Monsters, Inc.” and new productions such as “Red” and “Lightyear”. Users will also be able to watch shorts from collections such as “SparkShorts” and documentaries that show the immersive behind-the-scenes of the animation studio, such as “The Story of Pixar”.
At retail, fans will be able to celebrate the “Pixar Moment” with products inspired by their favorite characters, available in various categories, such as clothing, accessories, decoration, toys and books.
The celebrations also extended to social media and Disney Brazil’s YouTube channel, where, throughout the month, Pixar stories and characters are highlighted with special content.