The campaign, created by iD\TBWA, features actress Isabelle Drummond as narrator, and reinforces the brand’s global concept “progress you can feel”
Audi do Brasil announced the arrival of the Q8 e-tron in the country, in SUV and Sportback versions, 100% electric. To promote the launch, the brand presented a campaign that aims to reinforce its global concept, “Progress you can feel” and highlight some of Audi’s pillars, such as sustainability.
The play, created by iD\TBWA, was based on the international action and, in the Brazilian version, narrated by the actress and brand ambassador, Isabelle Drummond.
It is always a challenge to adapt a global campaign and at the same time create exclusive content for the local market. With the new Audi Q8 e-tron, we paid special attention to the technological and comfort details of the all-electric cars, helping to launch the brand’s new signature: Progress you can feel, said Guga Diehl, the agency’s creative director.
The campaign features films produced in ASMR to reinforce the technological details of the new vehicle and the sounds of them in operation, along with the theme Notice every detail, even the silence in the arts.
The advertising strategy will be full funnel, with OOH spread across shopping malls and helipads and the digital media part based on connected TVs, social and branded content.
