Campaign an opportunity for consumers who stop by Drive do Mqui in the rush of everyday life
Whether it’s the need to go to the notary’s office, go to the bank, visit the apartment renovation or the urgency of picking up the children from school, everyone always has a rush to deal with at lunchtime and very little time. Thinking about this daily rush, McDonald’s launches the Drive Desafio 60″ campaign, an opportunity for consumers who stop by Drive do Mqui, receive their order in up to sixty seconds or a Big Mac voucher for the next visit to Drive.
“Drive do Mqui is a reference for everyone who wants to eat something tasty, quickly, without wasting time. And at lunch time, in the rush of trying to fit in a bunch of things to solve, there’s nothing better than stopping by Drive do Mqui There’s always one nearby, on the way, to make any run more enjoyable”, explains Srgio Eleutrio, marketing director at McDonald’s in Brazil.
The campaign created and developed by GALERIA .ag, features films for TV, Out-Of-Home (OOH) media, point-of-sale communication and digital strategy. The two 30″ films, produced by Prdigo and Lucha Libre, will be broadcast on open and closed TV, and show, in a good-humored way, situations in the lunchtime routine that require agility to save time. Furthermore, the productions present the dynamics of using the Mqui Game, which challenges consumers to assemble a Big Mac in the correct order of ingredients faster than Mqui itself.
“Mqui Drive is one of the fastest channels to satisfy that Mqui Hunger. And the campaign shows this by exploring one of the times when consumers most need speed to speed up their lives: the lunch rush”, comments Rodrigo Porto , creative director of GALERIA .ag.
To participate in the challenge, consumers need to go to participating restaurants between September 12th and 25th, from 11am to 5pm, and scan the Mqui Game QR Code to start counting the order time after payment. If the sixty-second period expires before the consumer receives their order, they will receive a Big Mac voucher, valid for the next order on Drive until 9/30.