Brand presents fans and consumers in new campaign
Habib’s has just launched a campaign developed by AlmapBBDO, to celebrate its 35 years of history. And as every celebration becomes much more special if shared with everyone, the brand has prepared a great new product to celebrate with those who have always been part of this journey, presenting its consumers and fans with an exclusive and extremely valuable novelty: the Bib’sfiha Ouro Made with a finishing touch that comes from edible gold leaf powder, providing a unique flavor experience. There will be more than a million units offered by the network.
“We are thrilled with this news! It’s our anniversary, but the customer who wins the gift, who has been with us over these 35 years of history. And we’re going to celebrate in the best Arab style: with lots of gold!”, celebrates Alberto Saraiva, founder and president of Habib’s.
“Habib’s has always treated esfiha as a jewel. It’s the brand’s great treasure and nothing more symbolic than making this completely evident in the celebration of these 35 years”, highlight Rodrigo Almeida and Rafael Gil, executive creative directors at AlmapBBDO.
When purchasing a combo of 10 meat Bib’sfihas at the Habib’s drive, salon or app, for R$19.90, the customer receives a Gold Bib’sfiha as a gift! To celebrate the news, last Friday (15), the brand debuts with several communication initiatives, including a commemorative film, on TV, digital channels and POS, which highlights the ingredients of the esfiha.
The Bib’sfiha Ouro promotion is available in more than 300 physical stores of the brand throughout the country, for consumption in the salon, travel and drive-through, while stocks last.
