A duo composed by Joo Bessa and Roberto Peccioli
The Barry Company announced the hiring of the Berro duo to take over as creative directors of the production company.
The duo, composed of Joo Bessa and Roberto Peccioli, manages to get involved in all the creation processes, from scripts to photography, in addition to being a duo with the ability to engage equally promising talents, with different perspectives and narratives, even in non-author projects.
We have been friends since college and this complicity complements us, in an organic balance between the pragmatic and the visionary, the creative and executive production, the technological and the artisanal, explained Bessa.
The result of this dedication can be seen in the new 25th anniversary campaign for Piraj, directed and scripted by the duo, and in the music video Minha Lua, by the band Cartas para Sofia.
The duo has a 360 view: more than planning, organizing and directing, they know how to engage each team member to do their best for a project, added Barry Company producer Carolina Teixeira.