New ecosystem optimize decisions and create a culture of innovation and continuous learning
Sherpa42 adopted artificial intelligence (AI) to optimize processes and offer more personalized and engaging experiences for its customers. Based on the agency’s tagline “EXPLORE. DISCOVER. CONNECT, Sherpa42 entered into a partnership with NAVE AI, a consultancy specialized in AI led by Renato Gil and Henrique Musso, and now has professionals trained and updated on the latest trends and practices of these resources.
Since we went to SxSw 2023, we have been studying and understanding the topic even better. But we cannot fail to mention that AI is a tool, not a complete solution. It will be used to improve existing processes, not to replace them. Our intention with the partnership is to bring to the internal team all the know-how on how to use AI tools to optimize Sherpa42’s work processes and guarantee assertiveness, agility and increased productivity, and consequently, ensure that all employees know the main tools and know which one to use in each situation, explains Edinho Potsch, founder and co-CEO.
Our main objective is to further incorporate this cutting-edge technology into the agency’s processes. With a team of experienced employees qualified to work closely with clients and partners, focusing on developing remarkable experiences, Sherpa42 already stands out in the market for its strategic, exploratory and creative approach and with this, we take another important step in the implementation of this organizational culture focused on the use of technologies, which can bring even more benefits and competitive advantages to the business”, celebrates Joo Ribeiro, CEO of the agency responsible for the activations of the Trident (Mondelez) and Red Bull brands at The Town.
Renato Gil, CEO of NAVE AI, comments on the partnership: “We will help the Agency with building a culture focused on the use of Artificial Intelligence and Innovation. This will allow us to optimize every aspect of Sherpa42’s work and thus, create experiences in the just memorable, but truly impactful for our customers. We believe that this collaboration is the key to redefining not only how we operate, but also how we shape the future. The world has already changed and we know it.”
