When searching expand the peanut butter consumption culture in the Brazilian market
Dr. Peanut announces a partnership with Podpah. The action aims to expand the category’s consumer culture in the Brazilian market, through Podpah’s audience and fans.
In the annual agreement, the presenters and creators of Podpah, Igo (Igor Cavalari) and Mitico (Thiago Marques), will activate the Dr. Peanut brand through several sell-in and sell-out actions, which will involve everything from co-creation of content, live experiences to incentive campaigns that will take consumers to exclusive immersions in the podcast studios. Furthermore, the duo will have an active contribution to the implementation of the brand’s new communication platform.
We are very happy to announce this partnership with a content hub that is a reference in the digital market like Podpah, which, like us, has given new meaning to the business in which it operates, celebrates Rodrigo Cardoso, partners and CEO of Dr. Peanut
The enormous reach and influence of the channel will accelerate our commitment to democratize the category and the sales of our commercial partners by reaching new consumer profiles, in addition to strengthening the loyalty of brand lovers, says Lucas Castro, managing partner of Dr. Peanut.
We always seek to associate our brand with companies that seek to stand out in their markets, such as Dr. Peanut. And for Podpah, having this partnership sealed is a reason for great joy. We believe that our audience speaks to Dr. Peanut’s culture and we hope that this partnership will last for a long time, comments Rafael Romano, head of marketing at Podpah.