The Town: City of Brands

In addition to shows by pop rock stars, the megafestival The Town was also the stage for brand activations and networking among professionals in the communications market.

City of Brands! The Town didn’t live on music alone. The mega event of
music performed in São Paulo, which entered the history of
entertainment in the country, received more than 220 brand activations
partners. The advertisers put on a real show and managed
share with pop stars like Bruno Mars, Maroon 5 and Foo
Fighters attracted the attention of more than 500 thousand consumers present during the five days of presentations. Vehicles, agencies and advertisers met at the stands spread across the Interlagos Circuit, known as Music City.