The “Desculpas Descontroladas” action, led by David, an extension of the brand concept worked on since 2022
Bis announced the launch of its campaign that promises to satisfy the most irresistible desires of chocolate lovers, entitled “Desculpas Descontroladas”.
The action, led by David, is an extension of the brand concept worked on since 2022 and presents stories of people who cannot resist a Bis, making wild excuses, such as betting on a match with a vacuum cleaner robot or stocking up on Bis in a bunker to face a zombie apocalypse.
“The main objective of the campaign is to present the brand’s complete portfolio precisely using this game of uncontrolled and unusual excuses that people can give to eat. We want to show that the snack can be consumed on different occasions, reaching bi lovers and connecting us every time more with our loyal consumer”, said Fabola Menezes, director of chocolate marketing at Mondelz Brasil.
The campaign will be promoted on social media, Instagram, Facebook and YouTube, in addition to display and cinema media.
