The Pague Menos pharmacy chain, in partnership with SBTa Fremantle e a agncia Lew’Lara\TBWA promoted this Wednesday (20) the press conference to launch the program Find a Pay Less Agreement. The event was held at Corifeu Studios, in So Paulo (SP), in the attraction’s themed setting, and was attended by presenters Celso Portiolli, Gabriel CartolanoJuliana Oliveira and the character Cilada.
When I saw this format, I said: This program looks like SBT. The idea of doors, prizes, negotiation and interaction with the audience… It will really bring back emotional memories. In fact, I think it was a program that was missing from Brazilian television. I think it will be a success. I don’t think so, I’m absolutely sure, declares Cartolano.
The program premieres on October 11th, at 10:30 pm (Brazil time), bringing lots of fun on television and wide dissemination on social media, with live broadcasts on YouTube and digital influencers, in addition to activation in more than 1,600 Pague Menos stores and in telesales.
Pague Menos believes in the power of entertainment to improve people’s quality of life. This is reflected in our continuous investment in this sector, reaffirming our commitment to providing joy and well-being to Brazilians. With this new project, we take an important step in our strategy, establishing different ways of connecting with the public through our physical stores, social networks, television and YouTube. Thus, we highlight the variety of products and services we offer, demonstrating that the network has everything, even medicines, explains the vice-president of Customers at Pague Menos and Extrafarma, Renato Camargo, alongside Flvia Drummond, director of Marketing, Growth and CX of Pague Menos and Extrafarma, which defines the pharmacy network as A completely innovative sales platform committed to bringing health and well-being to all Brazilians, thanks to a solid partnership with the industry.
The project is sponsored by 25 companies. They are: P&G, Oral, CimedHebron, Haleon, Sanofi, Kimberly-Clark, Nivea and Catarinense Pharma in the master quota, and The ApothecaryKenue, M.Dias, Solar, Omron, Bayer, ColgateLapland, Hypera, Piracanjuba, Danone, Masterdcard, Stomach, Nestle, Cargo Soft and Garderma in the supporter quota. Everyone has worked together to provide viewers with an exceptional experience over these two months, also culminating in the biggest Black Friday of the company’s history.
The presentation of the program, which will last one hour, will be led by Portiolli, a figure widely recognized for his charisma and ability to connect deeply with the audience.
It’s a program of jokes, quick jokes, laughter… So, for me, this is an amusement park. I’m here with Cartolano, a great companion, Juju, who has fun with my jokes (laughs). It’s a humor that entertains people at home, so I’m very happy to do it and it will be a great success, God willing, says presenter Celso Portiolli.
During the attraction, several sponsored games will be presented, providing a fun and exciting experience for all spectators. Interaction with the public will be a central element between the co-presenters, Gabriel Cartolano and Juliana Oliveira, leading question sessions, fun activities and the distribution of numerous prizes. In addition to them, the character Cilada will be on stage to interact with the participants.
I am the keeper of the prizes. I’m very happy, the team is great, it’s fun to do, celebrates Juliana.
The new attraction was structured to offer high-quality entertainment, creating moments of joy for the public while emphasizing the importance of health and well-being.
one game show. The boys are here to have fun, the audience is our main character. People come dressed up to get Celso’s attention and be able to come to the game. Games are always deals that revolve between money and prizes, but you don’t know what’s on the other side of the door. It could have a big prize or it could have Cilada, which takes everything away, comments the program director and representative of Fremantle/Mixer Films, Daniel Griman, about the dynamics involving the character, who states that being within a format like this is innovative. It’s fun, in prime time on SBT, very enjoyable.
In a partnership between producers Fremantle/Mixer Films, which has the rights to the format for Brazil, and Lew’Lara\TBWA, creator of the project and creative agency responsible for the program, the Find a Pay Less Agreement It follows a 60-year tradition on the American CBS broadcaster, being one of the longest-running formats on global TV. Now, the program brings its remarkable trajectory of success and longevity to the Brazilian public.
We are extremely excited and looking forward to this premiere on October 11th, at 10:30 pm. Indeed, this program will be a success, and another program through which SBT will bring excitement, fun and information to all Brazilian families, highlights Luciana Valrio, commercial director of SBT.
Lew’Lara\TBWA’s CDMO, Vicente Varela, also participated in the interview that introduced the new happiest TV attraction in Brazil to the market. O Find a Pay Less Agreement will be presented on Wednesdays, starting in October.
We are going to deliver a project that was born with the strength of open TV, but which also comes to the present day with the strength of the internet, adds Varela.
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