The award ceremony was held at Teatro Renaissance, in So Paulo (SP) this past Wednesday (20)
Professionals from the country’s advertising market gathered, this Wednesday (20), to celebrate the diversity and creativity of Brazilian OOH media during the ceremony of the 22nd edition of the Central Outdoor Award.
The award ceremony was held at the Renaissance Theater, in So Paulo (SP), and publicized the campaigns that won the gold, silver and bronze trophies. Of the 300 pieces entered, three were chosen in each of the five categories.
Among the winners are large agencies and brands, as well as regional names that drive the advertising market across the country. We know that Brazil stands out in the foreign media around the world, but, with the Prize, we were able to highlight the creativity and plurality of the OOH media in the four corners of a Brazil with S the true Brazil, said João Batista Oliveira, national president of Central de Outdoor.
In category Student, first place went to the Versatiles Marketing Group, with the play “Education changes people. People transform the world”, made for PUC Campinas. Second place went to Larissa Cabral Ulle Lima Julio, with the campaign “The missing piece” made for the Dom Bosco Catholic University and third place went to Renan Augusto, with the piece “With Education You Define Your History” , carried out for Faculdade Uniara.
J na categoria Clssico, first place went to Prsper Comunicao, with the piece “Vitria Apart Hospital” made for the hospital and shown by Ponto OOH Vitria-ES. Second place went to Fire, with the piece “Smoke Films”, made for the company and shown by Ponto OOH and third place went to pice 360, with the piece “Feira do Livro em Cricima” made for the Cricima City Hall and shown by Toro Mdia.
A categoria Outside The main winner was Ideia 3, with the play “Se Aprochegue, So João” made for O Boticário and shown by Bandeirantes Mdia Exterior. Second place was given to BG9, with the play “Simplifica” made for Brilux, also shown by Bandeirantes Mdia Exterior. Third place went to Opus Mltipla, with the piece “Frimesa 45” made for Frimesa and shown by Vex Painis, Interdoor and MVX.
In category Digital, Leo Burnett was awarded first place with the play “Destrave a Boca no Carnaval”, made for Trident and shown by Bandeirantes Mdia Exterior and planned by CHICOOH+. Second place went to WMcCann, with the piece “General Motors”, made for the automaker, shown by Projeto Especial The Led and planned by Action OOH. Third place went to Fire, with the piece “Fogo – Exagerado BBQ” made for Exagerado BBQ and shown by Ponto OOH.
Finally, in the category Book, first place was given to 7Z7 / Anima, with the piece “Sol Energia Pura e Gratuita”, created by Jos Luiz Garcia. The agency was also awarded second place, with the play “Have Objective”, and third place with “What is missing for your English to find English Culture”, also created by José Luiz Garcia.
The external media, advertising agencies and the profile of professionals in the advertising market have undergone a major transformation in the last decade and, with the pandemic, they needed to find new ways to consolidate themselves. With the award, the growth of the sector is evident, which is promoting transformations with the support of technological tools, added Fabi Soriano, executive director of Central de Outdoor.
The 2023 edition was sponsored by The Led, co-sponsored by 4YouSee, AdsmovilOOH and LedWave and had the support of Leyard, Inviron and the Association of Advertising Professionals.
