In addition to the content on the platform, the project will include a videocast and the “Veveta Experience”, made in partnership with Eletromidia
Ivete Sangalo joined TikTok to launch the web series “Ivete 3.0”, created to celebrate the Bahian singer’s 30th anniversary.
The content is part of the project that features online and offline activations, remembering the artist’s journey with good humor and with the aim of creating a connection with fans. In the first video of the web series, the singer gives a taste of what fans can expect in the next episodes, whose themes range from cooking, fashion and even home care.
@ivetesangalo SPOILER ALERT I was caught in my dressing room talking about something new: #Ivete30! Stay tuned, GOOD THINGS COMING HERE!!!
original sound – Ivete Sangalo
Each episode will be sponsored by a brand that connects to the theme proposed by the singer and will feature the participation of a well-known creator on the platform. In the episode sponsored by Finish dishwasher detergent, for example, Ivete makes use of her culinary skills by teaching one of her favorite recipes.
In the episode in partnership with stain remover Vanish, the singer shows different looks from her career and tells stories about the day she wore each one and, in the episode sponsored by the Veja brand, Ivete presents her housewife side and shows how to handle household chores lightly.
The content will be published on Ivete Sangalo’s profile on the platform and the entire journey of the project will also be recorded in a TikTok content hub, where the main videos of the singer, the staff and the community itself will be featured.
In addition to the content on Tiktok, the project will feature an unprecedented videocast and also includes the “Veveta Experience” in partnership with Eletromidia, in OOH activations for more than 70 cities in Brazil.
