The piece, created by Suno Paim and produced by O2 Filmes, exalts the connection that the brand maintains with its customers
Renner announced the launch of a campaign inspired by the complicity that is at the essence of its relationship with women, entitled “Renner Taster Manifesto”.
The piece, created by Suno Paim and produced by O2 Filmes, exalts the genuine and emotional connection that the brand maintains with its customers, bringing the store fitting room as a stage to celebrate women in their different styles.
“To celebrate this connection with customers, we brought the well-known fitting room to the campaign, the stage for many dreams, joys, uncertainties, achievements and many other moments and expectations, connecting different styles of women, with a lot of emotion”, said Maria Cristina Meron , Director of Corporate Marketing at Lojas Renner.
The commercial was launched nationally on TV Globo and is also being broadcast on the retailer’s digital media. In addition, Renner will also rely on a series of real testimonials captured in store to spread the campaign message.
The branding action also features content in partnership with creators Manozzita, Patrcia Pontalti, Andreza Ramos and Marieli Mallmann, who will be responsible for encouraging the public to share their stories of connection with the brand, showing how Renner is part of everyday life. customers day.
