The final of the Copa Betano do Brasil will take place this Sunday (24), in the return game between So Paulo and Flamengo. The dispute will take place at the Ccero Pompeu de Toledo Stadium, known as Morumbi, and will feature action from Continental Pneus, signed by Alob Sports.
Sponsor of the competition for the ninth consecutive year, the company will award the champion team’s goalkeeper with the “Continental Goalkeeper” trophy, valuing the safety provided by the team athlete during the dozens of matches of the tournament and sustainability, a cause present in Continental’s actions.
The piece was produced from the brand’s recycled tires, designed by plastic artist Cristiano Borges. The award will be awarded live, during the Prime Video broadcast.
The action will extend over the next week on the digital stage and, until October 1st, fans are invited to post their videos of saves with #GoleiraContinental or #GoleiroContinental on Instagram. The winning athlete of the Copa Betano do Brasil will be responsible for defining the best posted move and the chosen one will also be awarded the trophy. The announcement will be made on October 3rd, through the brand’s Instagram profile.
“Every year, we look for ways to give visibility to our sponsorship beyond the signs on the lawn. And this action, in addition to connecting the worlds of automotive safety with football very well, allows us to interact even more with the fans of this sport that is ours. great communication platform for more than two decades”, explained Leandro Ramiro, head of marketing at Continental Pneus.
