Campaign publicizes the Mo na Roda promotion that seeks to facilitate the relationship with money
Actress and presenter Dani Calabresa is the star of Serasa’s new campaign, which aims to encourage financial education and facilitate the relationship with money among Brazilians. The action publicizes the Mo na Roda promotion, which will draw prizes of R100,000 for six consumers over the next two months, in addition to a year of subscription service to the Serasa Premium service and financial consultancy sessions with Thiago Godoy, @papaifinanceiro.
Launched last Thursday (21/9), the campaign covers a film broadcast on Serasa’s digital channels, as well as actions with influencers on social media. The proposal presents everyday situations that ask for a helping hand, that is, help at different times, such as a sandwich when you are hungry or financial support to make a dream come true, explains Renan Cunha, creative manager at Serasa. Linked to Dani Calabresa’s humor, we reinforced the project’s intention of helping Brazilians establish a healthy relationship with their accounts.
Created by Serasa’s internal agency, the campaign was developed in partnership with video production company Vandalo and with talent curation carried out by MField, a company specializing in influencer marketing.
Serasa’s campaign also encompasses the massification of communication on social networks, including the participation of influencers from different niches to impact the public with the promotion’s message. Promotions on Instagram and Tiktok channels are already being published, such as on the profiles Blogueira de Baixa Renda and Estevam pelo Mundo.