Refrigerators and models of washing and drying machines are the protagonists of the campaign films
Samsung has just debuted a new campaign focused on its line of household appliances, with two videos that highlight the differences between the Evolution refrigerator line and the complete line of washing machines. While the 30-second film shows more about the refrigerators, the second, 15 seconds long, shows the advantages of the brand’s washing and drying machines.
The line of Samsung appliances continues to grow and, with this new campaign, our intention is to show the versatility of the products and their high technology. In addition to the differences, such as the 20-year warranty1 on the refrigerator compressor and washing machine motor, thanks to Digital Inverter technology, the films are able to highlight in a fun and objective way why the consumer only benefits from equipping their home with our unique solutions, says Thiago Cesar, marketing director at Samsung Brazil’s consumer electronics division.
The videos have been broadcast on digital media since August 29th, and on TV, they will be broadcast between the months of September and October. The campaign is signed by the agency Cheil Brasil Comunicaes.
