The partnership with the project will include conversation circles in public schools in the capitals of Rio de Janeiro, So Paulo and Salvador
Johnson’s and Instituto Hora do Blec have joined forces in a collaboration that aims to encourage self-esteem and provide a healthy, safe and promising environment for the next generations.
The partnership with the project will include conversation circles in public schools in the capitals of Rio de Janeiro, São Paulo and Salvador and, among several topics that will be debated, will be the importance of parenting, representation and children’s self-esteem.
The artistic initiative led by Yasmin Garcez and David Junior, which aims to contribute to a better society through its characters, aligns itself with the ‘Blackinho Poderoso’ products campaign in the mission to change the beginning of many children’s stories through the construction from a perspective of security and empowerment.
Photo credit: Vini Ziehe
