The campaign features three films created by HandMaker
Multi announced the launch of a campaign whose main objective is to consolidate its rebranding, which began in September 2022.
The communication began to be broadcast in September and has a concept created by In House of Grupo Multi. With the motto “There are things you can’t control. And others…”, the campaign welcomes the idea that unpredictable events can occur, but emphasizes the importance of intelligent decisions to face these daily challenges.
In total, three films were created that, through humor and relaxation, bring situations reinforcing the idea that Multi products can be an intelligent solution to problems that people have no control over in their daily lives.
Our goal in 2022, when we rebranded and announced the change that Multilaser is now Multi, was to show that our technology is serving to improve people’s lives. Multi’s purpose is to democratize technology through accessible products. After all, we always seek to offer the best cost-benefit ratio. And this is evident in all our communications, explained Julia Richieri, Marketing Manager at Multi.
The idea of the campaign is also to reinforce the Multi slogan. You can’t help but have it, positioning the brand as an ally of Brazilians in the world of technology thanks to its many products. The production of the films is carried out by HandMaker.
“We try to use a dynamic and humorous language to reinforce the benefits of different Multi products, illustrating everyday issues that many will identify with. All of this is inspired by the real concept that we have no control over everything that happens, but that many Things are easier with the help of the brand”, highlighted Fernando Lenox, partner and creative director at HandMaker.
The digital media plan includes Facebook, YouTube, Google Ads, partner vehicles and publisher Globo portals. Offline, the campaign includes radio and street furniture (OOH).
Communication focuses on reinforcing the new look, generating identification with consumers and exploring the brand’s portfolio of technological solutions. To achieve this, the brand has a squad of 21 regional influencers who will be responsible for creating content.
Multi’s proprietary networks will bring a series of productions that will support the strategy and reinforce the brand’s attributes: democratic, up-to-date, human and relaxed.
The expectation is to generate more than 700 million impacts by the end of the campaign, which is scheduled for November this year.
