The piece, created by AlmapBBDO, highlights the brand’s new air conditioning models
LG announced the launch of a campaign to promote new air conditioning models, called LG Dual Inverter Voice and LG Dual Inverter Compact with artificial intelligence.
The piece, created by AlmapBBDO, has the slogan “Escape the Heat with Intelligence” and shows the protagonist, user of the brand’s new air conditioning, going to the market to do his shopping and encountering very strange behavior from people there. trying to cool off in unusual ways.
“To develop this campaign, a study of the consumer profile was carried out, including the participation of executives from Korea. We carried out research to understand the characteristics of each region and came up with a locally produced video format with a comical tone and which lightly exposes the messages of artificial intelligence and technology. The objective is to strengthen our leadership in the air conditioning market”, said Sonah Lee, head of Marketing at LG do Brasil.
The campaign debuts this Saturday (23) and has national coverage and a regional focus. It will be released on digital and streaming, via Netflix.
“To demonstrate the technological differences and innovation attributes that improve people’s lives, we are investing in a marketing campaign in order to further consolidate our market leadership. Through it, consumers will be able to learn more about the new air appliances -residential conditioners that bring artificial intelligence and guarantee energy savings”, added Rodrigo Fiani, vice president of IT, B2B and air conditioning sales at LG do Brasil.
