TV Globo released its new visual identity this Wednesday night (1). In the new on-air look, the colors ‘leak’ the logo and occupy the entire screen, generating interactions and contrasts. Now, this graphic package — with six colors in total — will follow all the station’s programming, and will also be on the channel’s profiles on social networks.
“We wanted to reflect in this visual identity all the proximity to the public that the TV Globo brand brings. A brand that has evolved to adapt to current times, but has kept the DNA of Hans Donner’s creation for more than four decades,” said Manuel Falcão, Globo’s brand and communication director.
Ricardo Moyano, Globo’s creative director, said that, in order to build on-air, it was necessary to maintain the DNA, in addition to bringing what he calls elements to be more aligned with the brand’s positioning.
“The colors, which were already present in the visual identity, were reinterpreted and we now have a warmer, more organic and versatile palette, maintaining the lightness and optimism that are attributes of TV Globo. The multiplicity of tones blurs the boundaries between brand and content and this concept is the pillar of the new identity”, explained the executive.
The station also presented the year-end film, which addressed the art of reunion in its message. The three-minute film shows a return to routine, with the cast getting into the car, greeting old friends on the way to work, smelling the city’s scent as a return to ‘normal’.
Datasheet:
Brand & Communication Director: Manuel Falcão
Creative Direction: Ricardo Moyano
Creative Manager: Julio Marcello
Creation: Lorena Freire and Monica Tommasi
Marketing & Operations Department: Mariana Novaes
Planning: Bernardo Magalhães, Bruno Altieri, Diogo Machado
Service: Suzana Prista, Fabienne Verbicaro, Flavio Carrijo
Production manager: Ricardo Leo
Coordination of production: Gabriela Bonn
Executive production: Fernanda Deway
Production: Fernanda Ribeiro, Francili Costa, Raquel Ribeiro, Renata Puppin, Luciana Lourenço, Cris Gesualdo
A Co-Production between the areas Marca&Comunicação Globo, Estúdios Globo, Tecnologia Globo and Producer PBA Cinema
Direction: Livia Gama
Director of photography: Leonardo Kawabe
Musical production: Serginho Rezende
GLOBO STUDIO
Executive Production EG: Daniela Santos, Tatiana Poggi
EG Production Team: Pedro Leão, Nicolas Rebouças, Carlos Eduardo Estrella, Kayque Carlos, Amaralina Frota, Jamille Serbonchini, Bruno Araújo, Adair Silva, Carol Nega
EG Director Assistant: Beatriz Pizzi
Art production: Nininha Medicis
set designer: Cris Cruz
Costume designer: Sandy Toppfer
Characterizer: Carmen Bastos
Production Execution: Dalmo Meirelles, César Pereira
Technology Production: Diego Spinelli, Thiago Gallo
EG Assistant Photographer: Luiz Leal
PBA Cinema PRODUCER
Direction: Livia Gama
executive management: Mayra Gama
Executive production: Nivio Alves de Souza / Fernando Fanucchi
Head Of Sales: Markinhos Fagundes
Service: Markinhos Fagundes / Natalia Pinheiro
Production Coordination: Karla Fernandes
Director of photography: Leonardo Kawabe
Director of Photography – SP daily: Felipe Hermini
1st Assistant Director: Simon James Gregory
Creative Art Direction: Gisele Müller
Art assistant: Franciele Piva
Post Service: Diulle Fonseca
Post Coordination: Augusto Medeiros
Montador: Allex Deraco
Island Assistant: Junior Birth
Finisher: Tais de Oliveira
Grading: Psycho’n Look
Post production: Flow Effects
audio producer: Command S
voiceover: Thai Araujo
