The campaign, created by ForAll, is being promoted across digital media, radio and DOOH
Gastronomy, sports, music, literature and pop culture are some of the passions that move people, and it was with this in mind that Smiles announced the launch of a campaign that celebrates the company’s 10 years.
With the title “Where those who love to travel meet”, the piece was created by ForAll and stars four digital influencers, namely Ana Gabriela, Caique Cardassi, Cadu Moura and Yanca Costa. In addition to starring in the campaign’s KVs, the influencers also produced content to expand the project on social media.
“The insight for Clube Smiles came from this simple idea that even people who are so different from each other can have a club in common, the club of those who love to travel. An idea that sheds light on a central pillar of Smiles: diversity and inclusion. It is the most natural place to articulate diversity in real life, on networks. Therefore, the influence strategy was not something parallel to the campaign, but the backbone of the creative idea, from the moment of the shooting to the construction of the layout, co- created with influencers, explained Rapha Barreto, Partner Director of Planning and Strategy at ForAll.
The campaign is being promoted across digital media, radio and DOOH to celebrate the club’s anniversary and promote Clube Smiles Day, a promotional action that takes place between the 20th and 30th of September.
“Our Smiles Club brings together different lifestyles and hobbies. By celebrating plurality, we also find a common passion: travel. We want to reinforce our customers’ sense of belonging, in addition to bringing offers and even more benefits so that everyone can use our platform, adds Beatriz Cabral, CMO of the GOL Smiles group.
