L/R the new product from M-S Live. The company focused on event promotion has just launched its first newsletter, with an exclusive monthly curation of content aimed at the electronic music-loving community. A newsletter It has articles and news about culture, experiences, creativity and behavior.
The name chosen for the project goes back to a curious division that was established, especially in electronic events: letf, right (left right). The opposing sides are home to distinct and independent tribes. However, in this new channel, the different points of view do not cancel each other out: they add to each other, enrich them and bring depth to the conversation.
With the launch of newsletterMS Live establishes a new point of contact that generates value for its fans, as the excellence of the content broadcast on the Instagramnow, they take on a more refined and in-depth look via email.
There are just over 24 thousand followers on the social network. For those accustomed to large numbers, it may sound insignificant, but the metric is irrelevant, considering the true impact of the brand on the market. fandom who appreciates the sound more underground and its dozens of subgenres.
Throughout 2022, MS Live defined an anti-virus content strategyclickbait on your main social network, focusing on good stories and relevant information that promote an authentic connection between your contact base and the events produced. AL/R, therefore, is another extension of this proposal.
The novelty was presented by MS Live on the 19th, with the concept of eeconomy of taste. For Daisy Alioto, inventor of this expression, as content becomes even more prevalent, taste will be the new market currency.
More media platforms will be needed to select what is worth paying attention to, whether that curation is top-down (editors) or bottom-up (UGC).justifies the insider.
The economy of taste can be understood as a confluence of new formats that will determine the relationships between brands and the public in the next decade. In short, we have a convergence of the niche economy and the movement towards restricted communities, where we find people who share the same preferences.
According to British technology and electronic music journalist Declan McGlynn, the uncertain future of feeds Everywhere seems like a good time to take a step back and imagine what might lie ahead. To do this, it is useful to look into the past. This advice inspired the company toreview the experience in the early days of the internet to understand why initiatives like this are relevant to the fandom in the era where abundant content is a slave to algorithmic dictatorship.
AL/R emerges as another channel for suggestions, but surrounded by the context of a brand whose reputation has leveraged a loyal base that is on its way to consolidating itself as a community. This is where interactions actually happen. Perhaps the next step in this initiative is to evolve the model of attention to the intention supported by the common taste of your partner. fandom. And what does that mean? The community also takes on the role of curatorship.
As insider Tom Vandendooren states, Whether building and engaging their own community or affiliating with and supporting other communities, brands need to be ready and willing to cede control over the story and message to members, and trust them to follow.
To receive the L/R, simply register your best email at site oficial da M-S Live.
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