Created by Publicis Brasil in partnership with Publicis Health and ARC Worldwide Brasil, the path will run through Brazil with free visits
To raise awareness of the risk of herpes zoster across the country, GSK presented the zoster Truck, an evolution of the Casa Zoster presented last year.
Created by Publicis Brasil in partnership with Publicis Health and ARC Worldwide Brasil, the Zoster Truck will travel throughout Brazil with free visits to the space, passing through cities such as So Paulo, Campinas, Rio de Janeiro, Belo Horizonte, Goinia, Braslia, Curitiba and Porto Alegre.
This is an example of a project that uses communication to generate social excitement. The Zoster Truck generates an important dialogue about a disease that is still little discussed, explained Leandro Pinheiro, Creative Director at Publicis Brasil.
The Zoster Truck has a combined space, simulating a living room and kitchen, and all its objects and textures illustrate patients’ main pains, such as burning, shock and the sensation of perforation.
The Zoster Truck is a continuation of a beautiful project, Casa Zoster, created as a result of a great challenge, we materialized the sensations suffered by herpes zoster patients into an activation, awakening the knowledge of visitors. We achieved a surprising result, capable of impacting the way people see the disease and provoking real attitudes towards health care. Seeing our work materialize into social impact is our biggest celebration, added Marilia Queiroz, Managing Director of ARC.
The Zoster Truck has already started its journey passing through cities such as So Paulo, Campinas and Rio de Janeiro and will continue its journey passing through Belo Horizonte, Goinia, Braslia, Curitiba and Porto Alegre.
