The partnership includes branding on the uniforms of the Brazilian teams and naming rights for the Superliga 23/24 and the Circuito Brasileiro de Vlei de Praia 2024
With 10 months to go before the Paris 2024 Olympic Games, the Brazilian Volleyball Confederation (CBV) announced its new co-sponsor, Bet7K.
Until December 2024, the betting company will be a partner of national volleyball in the final stretch of the Olympic cycle with actions that include the naming rights of the Superliga 23/24 and the Brazilian Circuito de Vlei de Praia 2024.
Bet7k’s co-sponsorship is strategic for CBV. a partnership that is not limited to one competition, but encompasses the entire volleyball ecosystem. We will work on several fronts, adding value to our partners and the CBV brand, always seeking, of course, to raise the level of excellence in national volleyball, explained Henrique Netto, Commercial Director at CBV.
Bet7k’s debut as a co-sponsor of CBV took place on Sunday (24), when the company had its brand displayed in a festive game bringing together Olympic medalists from various generations, from the court and the beach, on a ferry on the Pinheiros River, in São Paulo. Paulo (SP).
The action was part of the COB Expo activities, organized by the Brazilian Olympic Committee (COB). In addition to the Superliga and the Brazilian Beach Volleyball Circuit, Bet7k will name Superliga B 2024, Copa Brasil 2024 and Supercopa 2023, in addition to having its brand displayed on the uniforms of the national teams. The sponsorship agreement was brokered by Heatmap.
“Volleyball is the second most practiced sport in the country, in addition to being a reference when it comes to management and pride for Brazilians for all the titles won. The sport’s numbers bring positive points of connection with the sponsoring brand and this is what our agency does ; studies, plans and mediates negotiations. We are a reference in attracting sponsorship in Brazil due to the fact that we have a very clear objective, to bring the best to both sides present at a negotiating table”, added Ren Salviano, CEO of Heatmap.
In addition to Bet7K, CBV has other partners such as Banco do Brasil, Bodywork, Gol, Mikasa, Ortobom and Unicesumar.
