O Flow has just launched a collection of good ones in partnership with New Eraa recognized brand of headwearsports fashion and streetstyle. For the eSports organization, founded in 2021 by Bruno Goes (Count up) and Lcio Lima (Wax), the partnership is the beginning of a series of expansion moves for the brand.
We want to take the Flow way of being to other areas beyond the games. We have a lifestyle very unique within the scenario, and this New Era collection is an incredible opportunity to integrate this point of view with the endorsement of a reference in the fashion market.comments Vincius Junqueira, CEO of Fluxo.
The entire collection was developed with the concept From Heart to Mind (From Corao Mente, in the free translation from English to Portuguese). Junqueira explains that the motto is about taking the feeling that is in the Fluxo fan’s chest to their head, not just metaphorically with the good ones, but as a way of thinking and acting.
Following the Flow is not just about cheering, a feeling that has become a lifestyle, expression and personalitycomplete.
The collection has 13 products for fans who enjoy different styles of good, such as snapbackstraight brim and bucket. They are available in black, white, beige, light pink and purple with pink, and can be purchased on the New Era website.
This strategic partnership between Fluxo and New Era is a business decision that benefits both brands. Fluxo seeks to expand its presence beyond the games, while New Era wants to get closer to a fan base highly engaged in the eSports universe. Together, we are creating opportunities to meet market demands and leverage the potential of this collaborationconcludes Christiano Reis, Marketing Manager at New Era.
For the launch of collab with New Era, Fluxo prepared a campaign recorded at the Mie Nishi Municipal Baseball Stadium, one of the most emblematic baseball fields in São Paulo (SP), located in the Bom Retiro neighborhood. Check out the full film below.
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens