The expansion took place in partnership with KOI Group and already has 300 screens installed in the region
Helloo announced the expansion of its national coverage with the inauguration of the Helloo network of residential buildings in Brasilia, together with the holding company KOI Group, with 300 screens already installed in the region.
Helloo’s representation for the Federal Government’s advertising market in Brasília is carried out by Mosaico Media, another division of KOI Group.
“The partnership between helloo and KOI Group comes to further aggregate our portfolio, which has over 5 thousand residential buildings in around 50 cities across Brazil. The Federal District square is of great strategic importance, thinking about the relevant audience for the advertising market and the commercial opportunities of being in the country’s capital”, said Felipe Forjaz, CEO of helloo.
To communicate the partnership and reinforce its relevance in the advertising market, an event was held last Tuesday at the B Hotel, promoted by helloo, with the presence of advertisers and agencies from the Federal District.
Currently, the company has more than 12 thousand screens in the home and shopping verticals, distributed across cities such as So Paulo, Rio de Janeiro and Salvador.
“The different formats of OOH media are present in the daily lives of most Brazilians, including being considered a mass media by many. We saw in this partnership a great opportunity to unite the knowledge of the two companies and further expand the offer of media for the DF square, now through the division of out-of-home media in residential buildings”, says Leonardo Freitas, Co-Founder of the holding company Koi Group.
