The company’s agreement reinforces the airline’s presence at the country’s music festivals
Latam Brasil announced that the Official Airline Company of Primavera Sound So Paulo 2023. The agreement reinforces the airline’s presence at the country’s music festivals.
With the concept “A Msica Faz Te Viajar Sem Fronteiras”, which adapts its brand signature, “Sem Fronteiras”, Latam has invested in the music segment to get closer to the Brazilian public.
“We believe that music makes us travel without borders and we have been working to consolidate ourselves on this front. Therefore, we support important musical festivals, such as Rock in Rio and The Town, and we are very happy to announce that we will now also be the official airline of the Primavera Sound So Paulo”, said Amira Ayoub, head of Marketing at LATAM Brasil
The second edition of Primavera Sound So Paulo will be held on December 2nd and 3rd at the Autdromo de Interlagos, in the capital of São Paulo, and will feature the bands “The Cure” and “The Killers” as headliners.
Latam Brasil, it is worth remembering, was also the official airline of the Rock in Rio Brasil 2019 and 2022 festivals, in addition to The Town 2023.
