The play features Anitta, Emicida, Jo, Pabllo Vittar and Tasha & Tracie
Adidas brought together national music names to launch the Brazilian version of its global campaign “We Gave the World an Original. You Gave Us a Thousand Back”.
The list is made up of artists such as Anitta, Emicida, Jo, Pabllo Vittar and Tasha & Tracie and, in the piece, they highlight the originality of three models from the Trefoil brand, namely Samba, Gazelle and Superstar.
Furthermore, the campaign also focuses on the essence and authenticity of each of the artists. For the national version, the artists gathered at Fabriketa, in So Paulo, for a photo session.
To promote Superstar, Emicida joined Anitta and twins Tasha & Tracie, while Jo was responsible for promoting Samba. Pablli Vittar was responsible for the Gazelle.
The campaigns will be broadcast on the brand’s digital channels and the artists will be present at moments promoted by adidas for fans during the months of September and October.
In addition to the Brazilians, names such as Zinedine Zidane, David Beckham, Jenna Ortega and Pusha T are part of the launch of the global campaign.
