Dream Factory announced the launch of a campaign that reinforces its positioning as an “always on” business platform.
With a structure centered on live entertainment, the new business model allows for continuous and immersive communication with the audience, emphasizing emotion as a key element in connecting brands and communities.
“Our objective is to place experience at the heart of brands’ communication strategy, enhancing business generation by offering impact, frequency and relevance based on the emotion generated live. Emotion is our business and our fuel”, stated Duda Magalhes, partner and president of Dream Factory.
The piece celebrates the company’s 100% growth in 2023. In the last four years, Dream Factory has invested more than R$15 million in the development of new proprietary projects, consolidating its national presence and contributing to economic growth and job creation .
Currently, the company operates with its own brands in more than 20 themed territories, such as art, music, surfing, street racing, popular festivals, ESG, among others.
“If the live experience previously impacted hundreds or thousands of people, today, we are talking about millions. Dream Factory’s project platform is comprehensive, diverse and constant. It currently encompasses more than 292 days of events per year, representing more than 2,700 hours of live content and impacting more than 26 million people annually”, highlights Fernanda Cozac, Marketing Director at Dream Factory.
Dream Factory’s business model makes it possible to bring together the best properties and talents, as well as acquire in-depth knowledge about the thematic territories and communities where it operates.
“We understand that the tendency for brands to operate in multiple segments and no longer in one or two. Because they want to be where the consumer is. However, this same consumer is not monothematic. He appreciates and lives different themes, such as sports, music, art and others segments”, concluded Bernardo Langoni, Business Director at DreamFactory.