The company was being served by the Havas Group since 2021
Grupo Caoa handed over its advertising account to Pullse. The brand was being serviced by the Havas Group since 2021.
In its official statement, the company informed that it chose to make the transition in search of an agency with a drive for innovation and business generation.
“We are experiencing a special moment with the arrival of powerful advertisers such as Grupo Casas Bahia and Grupo Caoa. We have invested heavily in technology and innovation in order to accelerate the results of our brands. This achievement is a milestone that makes clear our vocation of being allies of customers to contribute to generating business”, said Allan Barros, partner and CEO of Pullse, with more than 25 years in the retail and communications market.
Caoa Cherry was born in November 2017 from a partnership between Caoa and Chery, which gave rise to a new national automaker. At the end of August, the company announced investments of R$3 billion over the next five years to expand production at the Anpolis (GO) plant of Chery brand vehicles. Investments will also be allocated to new vehicles, manufacturing, marketing and after-sales, as well as growing the dealership network.
The automaker’s plan is to consolidate the manufacture of hybrid and electric cars under the Caoa Chery brand, including those produced in Gois and those imported from China. In November 2020, the company had already made an investment of R$1.5 billion in the same Anpolis factory.
“The arrival of the Dreamers Group, through Pullse, will be the fuel we need to continue our journey of growth and gaining market share in the automotive market, always offering the best products and services within a culture of innovation that seeks to identify and meet the needs needs of Brazilians, the people most passionate about cars in the world. We found Pullse to be the ideal agency”, added Roberto Pedrosa from Grupo Caoa.
