The piece, signed by Suno Paim and produced by Zeppelin, shows children’s reactions when opening gift packages
Renner launched its campaign for this year’s Children’s Day, which aims to show that receiving clothes as a gift can be cool.
The piece explains with good humor the concept “Yay, clothes!” and shows the children’s reactions when they open the gift packages and discover that they are clothes from the retailer. To the sound of “woohoo, t-shirt!” and “hopefully sock”, the video also shows the group having fun creating a world of imagination around the looks. The campaign signed by Suno Paim and produced by Zeppelin.
“Children have the ability to turn everything into play. We understand that fashion is an ally of this creative expression and, therefore, we developed a campaign that links concept and product in a very organic way, associating clothes with the playful universe and strengthening the connection of our brand with the whole family”, said Maria Cristina Meron, director of corporate marketing at Lojas Renner, .
The film will be broadcast on the retailer’s digital channels and on four broadcasters aimed at children, namely Cartoon Network, Discovery Kids, Disney and Gloob.
When promoting social media, the brand will have a team of partner creators made up of mother and child duos such as Morgana Secco and Alice (@morganasecco), Rzia Cerqueira and Yaya (@riziacerqueira) and Geisi Daiana and Flavia Louise (@flavinhalouise ), as well as Mateus Verdelho (@mateusverdelhomv) with his children Filippo and Domenica.
