New campaign brings the slogan Your gut is well, you too. Enjoy your Yakult today
With the jingle Yakult, Like, Yakult do Brasil’s new advertising campaign, created by Grupo Ri, was developed with innovative elements that refer to social media language to attract the public’s attention. With this communication, the company, which remains updated on digital platforms, intends to reinforce that Yakult Fermented Milk is the best known and preferred by consumers to contribute to the health of the gastrointestinal tract and, consequently, the general well-being of the body, even as the years go by.
The advertisement uses different characters to show the three versions of milk fermented with Lactobacillus casei Shirota sold in Brazil: Yakult Fermented Milk (red packaging), Yakult 40 (green packaging) and Yakult 40 light (blue packaging). The slogan Your gut is good, you too. Enjoy your Yakult today aims to show consumers that there is a connection between the gut microbiota and well-being.
This connection is already well evidenced in the scientific literature that investigates the brain-intestine-microbiota axis, including by researchers from the Yakult Central Institute, emphasizes the president of Yakult do Brasil, Atsushi Nemoto.
Our objective with the new campaign is to remind consumers that Yakult is for everyone and, despite having 55 years of history in Brazil, it remains up to date with new digital tools without losing its essence, highlights the president. The campaign ends with the Yakult institutional signature. Science to live well.
