Partners seek to meet advertiser demand and increase the impact of their investments
Spotify announced a partnership with Roku to bring video ads to the app on the TV streaming platform.
The deal deepens Spotify’s long-standing partnership with Roku, which began with the introduction of the Spotify app on Roku more than a decade ago. This is the first step towards launching the next Spotify CTV partner network.
“It’s long been our goal to make Spotify available to anyone on any device, and this partnership with Roku answers the call from advertisers who want even more ways to reach our users,” said Lee Brown, global head of business and advertising platform at Spotify. Spotify.
From artist clips and video podcasts to advertising experiences like popular ad formats and call-to-action cards, partnering with Roku will open up yet another way for brands to reach Spotify’s audiences.
Spotify’s Video Takeover ad experience, which reaches users who stream music on mobile devices, tablets and desktops, will soon be included on CTV devices, starting with the Roku platform. In the future, even more video ad products, such as video podcast ads, will be featured in the offering.
“As a long-time partner, we are excited to launch Spotify TV video streaming ads that will reach our streamers on the platform and drive measurable campaign impact for brands,” concluded Alison Levin, Vice President of Spotify Revenue. Roku advertising and marketing solutions.
