The agency will be responsible for promoting products, carrying out projects, partnerships and events for the group’s brands.
VCRP Brasil announced that it is the new PR agency of the Petrpolis Group and will be responsible for press service in the South and Southeast regions of the country.
The agency will work on 360 communication, with the dissemination of 130 products available in the Group’s portfolio, carrying out projects, partnerships and events for the group’s brands, in addition to acting through relationships with the press and cultural actions inside and outside events .
“We are very happy to announce the resumption of this partnership. We are committed to working on the image of the Petrpolis Group as a 100% national company in the beverage segment, in addition to highlighting the incredible potential of the group’s portfolio through actions and disclosures that have synergy with each brand based on our expertise”, said Ludmilla Amaral, co-CEO of VCRP Brasil.
VCRP will have the mission of emphasizing the sustainable growth of the brand and continuing to publicize the various projects in which the group is involved, such as sponsoring the tour Tardezinha com Itaipava, by singer Tiaguinho, Winter Festivals that have the support of Black Princess, the actions of the Saber Beber responsible consumption program, among others.
“Being part of the history of the Petrpolis Group is a source of pride and extreme joy for us. We are convinced that the arrival of the brand to our client portfolio brings a huge impact on our history, in addition to an immense repertoire of operations. VCRP Brasil comes, the every day, gaining new large clients who are a reference in their markets and this is very gratifying”, added Vinicius Cordoni, co-CEO of VCRP Brasil.
