A .be Communicatecommunications agency and live marketingcreated for Hospital Nove de Julho, a reference in cardiology, which is part of the Dasa, the largest integrated health network in Brazil, an action to raise awareness about heart diseases that affect millions of Brazilians every year. The activation was carried out on Avenida Paulista, this September.
The initiative is part of the activities of World Heart Day, which is celebrated this Friday (29), and aims to raise awareness about the importance of taking care of the health of the heart, which is the most vital organ in the human body. According to data from the Brazilian Society of Cardiology (SBC), heart disease is the main cause of death in the country, accounting for around 300,000 deaths per year. Furthermore, it is estimated that 14 million Brazilians suffer from a heart problem, such as hypertension, arrhythmia, heart failure or heart attack.
According to Dr. Eduardo Lima, head of Cardiology at Hospital Nove de Julho, prevention is the best way to combat heart disease.
Common risk factors, such as being overweight, present in around 20% of the Brazilian population, increase the risk of cardiovascular diseases. Therefore, it is necessary for people to adopt healthy habits, such as practicing physical exercise regularly, having a balanced diet, avoiding smoking and excessive alcohol consumption, controlling stress and check-ups periodicals, he states.
For the managing partner of .be Comunica, the action was an opportunity to provide information and guidance to the population on such a relevant topic.
We believe that communication is a powerful tool for promoting people’s health and well-being. Therefore, we created this special action for our client, the Hospital Nove de Julho hospital, which is a reference in cardiology in the country, declares Mel Kechichian.
.be Comunica and Hospital Nove de Julho intend to carry out other joint actions to raise awareness about disease prevention and encourage the adoption of a healthier lifestyle. Check out the below videocase complete action.
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