Developed by Lema, the campaign’s theme is “Ms do Churrasqueiro: No calor da Brasa”
Marfrig and country singer Michel Tel came together to celebrate Barbecue Day, celebrated this past Saturday (30).
The new campaign, launched on the company’s social networks and starring Tel, has the theme “Ms do churrasqueiro: No calor da Brasa”. Developed by Lema, the highlights include Montana Steakhouse, a Marfrig line made up of a selection of special cuts for barbecue.
“In Brazil, barbecue is considered a national passion, and in this context, Barbecue Day emerges as an opportunity to highlight the importance of this central figure in parties and family gatherings. We activated our ambassador Michel Tel to pay tribute to all the barbecue chefs in the country , professionals or amateurs to celebrate the date and enjoy the heat of the coals”, said Luciano Borges, Commercial Director at Marfrig.
In addition to communication on social media, the company also promoted the “buy and win” action, with collectible gifts from the Montana Steakhouse and Bassi lines, both through e-commerce and in partner physical stores. The action is free and limits one gift per purchase while stock is available.