With the change, the company becomes responsible for the media sales of 93 shopping malls
Helloo will take over the digital inventory of 14 Allos shopping malls from November 2023. Now, the company will sell all the digital, static and experience media of the establishments.
The current agreement incorporated Shopping Leblon, Shopping da Bahia, Parque D. Pedro Shopping, Boulevard Shopping Belo Horizonte, Boulevard Shopping Belm and Manauara Shopping into the list that already consisted of shopping malls Villa Lobos, Center Norte and Shopping Tijuca.
With the change, Helloo becomes responsible for media sales in 93 shopping malls. “The company continues to grow, preserving its independence. Having a shareholder with the strength and capillarity of Allos is essential to impact customers in a more strategic way, at this intersection between ‘home and shopping’, even being part of the consumer’s decision-making when visiting your favorite shopping mall”, reinforced Felipe Forjaz, CEO of helloo.
