AlmapBBDO has four and David has two nominations; see the full list
The PPA announced the finalists for the 2023 edition, last Monday night (2). The award, which presented its new name and visual identity, saw a 45% increase in the total number of registered campaigns.
The jury, made up of more than 70 communications and marketing professionals, selected 70 works from 47 agencies to compete for both the national and regional awards, which had more than double the number of entries, adding up the three categories (film, campaign and actions in content), this year.
The list is led by Africa Creative and Galeria, both with five nominations in the national category, followed by AlmapBBDO with four and David with two. Publicis Leon, BETC Havas, Leo Burnett TM, VMLY&R, CP+B, FCB Brasil, Suno United Creators, LePub, Ogilvy Brasil, Ampla and Lew’Lara\TBWA also appear on the list, with one campaign each.
The winners of PPA 2023 will be announced on November 30th, during the awards party to be held in São Paulo.
See the PPA 2023 national finalists:
Campaign
‘Mqui te pega’ (Gallery for McDonald’s)
‘Show your strength, Brazil’ (Africa Creative for Ita)
‘There’s time for everything’ (Africa Creative for Vivo)
Movies at 15”
‘Boat’ (Africa Creative for Ita)
‘Neuza’ (Publicis Leon for Haleon Brasil)
‘Rap’ (Africa Creative para Ita)
Film 30”
‘Alpacas’ (BETC Havas for Citroen Brazil)
‘April Fools’ (David Brasil for Petlove)
‘Father’s Day – First Influencer’ (Gallery for Natura)
‘Tite and Luva’s Mquizice’ (Gallery for McDonald’s)
‘Mixer’ (Gallery for Ita)
Film 30”+
‘Biso: the anti-egotism Bis’ (David Brasil for Mondelez)
‘Geraes’ (AlmapBBDO for Volkswagen)
‘Ilha’ (AlmapBBDO for O Boticrio)
‘Salto’ (Leo Burnet TM for Fiat)
‘Seleo Feminina’ (Africa Creative for Ita)
Actions in content
‘Search. Back to City of God’ (VMLY&R for Vivo)
‘Merchan Comestvel Delcia’ (CP+B Brasil para Seara)
‘Natura and All the Flowers’ (Gallery for Natura)
Integrated
‘Playing with Intimus’ (FCB Brasil for Kimberly-Clark)
‘Santander Select’ (Suno United Creators para Santander)
‘Vero 0.0’ (LePub for Heineken)
Valor Social
‘Lea’ (Ogilvy Brasil for Kimberly-Clark)
‘Message from Cark Sagan’ (AlmapBBDO for UN Global Compact)
‘Recife Limpa’ (Wide for Recife City Hall)
‘We are more than 10 million’ (Lew’Lara\TBWA for Banco do Brasil)
‘Terr4’ (AlmapBBDO for UN Global Compact + B3)
