Richard Le Moult responds directly to CEO Benot Laug
Pernod Ricard has announced the appointment of Richard Le Moult for the role of marketing director for Latin America. With more than two decades of experience, the executive will have Brazil as his base, and will be responsible for leading the activities and marketing teams of all business units in Central and South America.
In Brazil alone, the team is made up of 50 people who work with brand management, portfolio and strategy, in addition to marketing acceleration. He will report directly to the company’s CEO in the region, Benot Laug.
Richard has been with Pernod Ricard for seven and a half years, having held the position of brand director in France and, later, serving as VP of marketing responsible for North Latin America.
Before joining the company, he worked at Philip Morris, Kraft Food, Danone, Moet Hennessy, Unilever and LOreal.