Until then, Conta was at the Galeria agency; The agency also presented the first campaign for the brand
Enjoei chose Wunderman Thompson as its new advertising agency, the account, until then, was with Galeria. As the first fruit of this partnership, the new ‘Enjoei’ campaign was presented. I invoiced’.
The campaign concept was created with the mission of presenting the brand as a solution to generate extra income, providing an additional financial boost to people who use the platform.
With a new linguistic approach, the campaign wants to encourage people to transform forgotten items at home into income opportunities, while also contributing to sustainability, preventing the accumulation of waste and allowing others to also enjoy these objects.
“With this campaign, we want to send the message that Enjoei is a space that can bring together all seller profiles, from the person who has a wardrobe full of items to clear out to the person who just wants to sell a book or decorative item that it no longer makes sense to maintain, said Mari Moraes, marketing manager at Enjoei.
