Marcar created a collection with products inspired by characters that marked generations
On this Children’s Day, Boticário teamed up once again with Disney to rescue affectionate memories of classic characters that marked generations, bringing the motto “From the child you were, to the child you love”.
The launch campaign, created by AlmapBBDO, presents characteristics of the characters, based on attributes that exalt their values as a way of encouraging children. In the films produced for the campaign, directed by CINE, the brands explore classic and striking Disney phrases.
“We believe that the partnership works effectively when it involves the right brands, at the right time. In the case of Disney, not only do we take advantage of the moment of celebrating the brand’s 100 years, but we also rescue special and affectionate memories for the public who grew up with these characters and want to give their children a gift on the date. For Boticrio, it’s an opportunity to create a genuine connection and get closer to the next generation of brand lovers”, comments Camila Arruda, director of growth categories at Grupo Boticrio.
In the partnership, Tiana, Mulan, Tinkerbell, Winnie The Pooh, Simba, Nemo, Woody and Stitch become inspiration for creating products to give as gifts on October 12th.
